Marketing Officer

Job Description : Marketing Officer

Job Title: Marketing Officer
Designation: Marketing Officer
Reports to: Marketing Manager
Location: Chandole, Kathmandu, Nepal
Shift: Standard (09:00 AM to 05:00 PM) from Sunday to Friday
Position Overview:
The Marketing Officer will be responsible for contributing to the implementation of marketing strategies. He/she will be responsible for supporting the marketing manager in overseeing the department’s operations. Overall, he/she will organise and attend marketing activities or events to raise brand awareness.
Roles and Responsibilities

  • Assist Marketing Manager in preparing brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.
  • Assist in maintaining day-to-day tasks and improving the marketing strategies of the company
  • Preparing, planning, and project managing the publication of all publicity material and brand promotion for key product mix.
  • To use all necessary channels to ensure staff understands their roles in replicating and promoting the brand such that the organization lives the brand.
  • Provides leadership in designing and the production of all parts of marketing needs.
  • Develop and implement the company’s social media strategy and maximize profile across all activities. Maintain social media presence.
  • Plan and execute all digital marketing, including SEO/SEM, marketing, database, email, social media, and display advertising campaigns.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Promote the correct use of the company’s brand both internally and externally through digital channels.
  • Write, edit and proofread marketing material for use in different channels.

Research and Development

  • Undertake market research and establish the best way to reach target groups.
  • Analyze the impact of marketing campaigns and prepare measurement reports.
  • Monitor market trends, research consumer markets, and competitors’ activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.


  • Maintain strong communication between marketing executives and internal and external stakeholders.
  • Liaise with stakeholders and vendors to promote the success of activities and enhance the company’s presence.
  • Collaborate with managers in preparing budgets and monitoring expenses.
  • Other tasks assigned by the line manager.

Skills and Qualifications

  • Task Related
  1. Bachelor’s Degree in Marketing, Business Administration, or related field is preferred
  2. 2+ years of proven work experience
  • Competencies and Soft Skills
  1. Demonstrable experience leading and managing social media and digital marketing campaigns
  2. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  3. Excellent organizational and multitasking skills
  4. Outstanding communication and interpersonal abilities
  5. A team player with a customer-oriented approach
  6. Clear and confident Verbal communicator Able to influence others Ability and desire to develop new and exciting ideas
  7. Demonstrates the ability to forge and maintain relationships
  8. Proficient written communication skills.
  9. Available to attend events and work flexibly, sometimes outside regular working hours.